Archive - behind brands

16. behind: The Row

£800 jeans and the crazy prices we pay to be seen (or unseen)

Jul 6 •

March 2025

15. behind: PrettyLittleThing

Wake-up PLT just rebranded

Mar 5 •

July 2024

14. behind: Merit Beauty, BEAUTY BAY and Hue

what's new in beauty?

Jul 28, 2024 •

13. behind: AVF, Good Weird and Brandy Melville

is it really coming home for England tonight? ⚽⚽⚽

Jul 14, 2024 •

side note: i see, i like, i love, i trust

my thoughts on brand recognition

Jul 10, 2024 •

side note: we don't care about your logo

my thoughts on branding and logo's

Jul 3, 2024 •

June 2024

12. behind: Saltair, Flamingo Estate and Coucoo

cute canisters, collabs + clothes

Jun 30, 2024 •

side note: we lean towards brands we’re familiar with

my thoughts on brand familiarity

Jun 26, 2024 •

11. behind: ASICS, Erewhon and Frankies Bikinis

Erewhon builds LA lifestyle, these trainers snuck back into our lives and it-girls wear swimwear from this brand

Jun 23, 2024 •

10. behind: Fara Homidi, Orebella and Cou Cou

So we're spending $88 on lipstick now?

Jun 16, 2024 •

April 2024

9. behind: Boy Smells, Adanola and Topicals

Is this the ultimate clean girl uniform, and now we're wearing eye masks in the club? I don't mind...

Apr 21, 2024 •

March 2024

8. behind: Bread Beauty Supply, SOW Minerals and The Underdays

Happy IWD24, a few days late!

Mar 11, 2024 •

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