Archive - behind brands

15. behind: PrettyLittleThing

Wake-up PLT just rebranded

Mar 5 •

July 2024

June 2024

12. behind: Saltair, Flamingo Estate and Coucoo

cute canisters, collabs + clothes

Jun 30, 2024 •

side note: we lean towards brands we’re familiar with

my thoughts on brand familiarity

Jun 26, 2024 •

11. behind: ASICS, Erewhon and Frankies Bikinis

Erewhon builds LA lifestyle, these trainers snuck back into our lives and it-girls wear swimwear from this brand

Jun 23, 2024 •

10. behind: Fara Homidi, Orebella and Cou Cou

So we're spending $88 on lipstick now?

Jun 16, 2024 •

April 2024

9. behind: Boy Smells, Adanola and Topicals

Is this the ultimate clean girl uniform, and now we're wearing eye masks in the club? I don't mind...

Apr 21, 2024 •

March 2024

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts